The Information We Collect
Device Information: When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
Order Information: Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit/debit card numbers, Paypal information, and information from third party Affirm), email address, and phone number. We refer to this information as “Order Information.”
Account and Profile Information: When you create an account and profile on fanatikbike.com, we collect your name, contact information, and other information you provide, such as topics that you know about or find interesting. Your name, photo, and any other information that you choose to add to your public-facing profile will be available for viewing to users of fanatikbike.com. Once you create a profile, other users will be able to see in your profile certain information about your activity on fanatikbike.com, such as the questions and answers you post, your followers and who you follow, the information you list as credentials. For more information about your choices for publicly displayed information, see the section below about Your Choices.
Your Content: We collect and store the information and content that you post to fanatikbike.com, including your questions, answers, photos, and comments. Unless you have posted certain content anonymously, Your Content, date and time stamps, and all associated comments are publicly viewable on fanatikbike.com, along with your name. This also may be indexed by search engines and be republished elsewhere on the Internet in accordance with our Terms of Service. For more information about what you can change, see the below section on Your Choices.
Communications. When you communicate with us (via email, phone, through fanatikbike.com, or otherwise), we may maintain a record of your communication.
Engagement. We collect browsing information – such as IP address and location, date and time stamp, user agent, URL, unique advertising or content identifiers (if applicable) and time zone, and other information about user activities on fanatikbike.com. See the section below about Fanatik Ads and Personalization for more detailed information about how our Pixels may be used by our advertising services (“Ad Services”) on fanatikbike.com to enable personalization, as well as your choices related to advertising and personalization. We may also receive information about you from third parties, such as other users, partners (including ad partners), or our affiliated companies.
How We Use Your Information
We do not sell your personal data – such as your name and contact information – to third parties to use for their own marketing purposes. Fanatik uses the information we collect for the following purposes:
Provide our Services. To provide you the services and goods we offer on fanatikbike.com, communicate with you about your use of fanatikbike.com, respond to your inquiries, provide troubleshooting, and for other customer service purposes. This includes the fulfillment of any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Screen our Orders for Risk or Fraud Potential. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address).
Personalization. To tailor the content and information that we may send or display to you in fanatikbike.com, to suggest followers and content, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using fanatikbike.com.
Advertising. To display interest-based advertising to you, to improve our advertising and measurement systems so we can show you relevant ads, and to measure the effectiveness and reach of ads and services. For more information, see the Ad Services section below about Fanatik Ads and Personalization.
Marketing and Promotions. For marketing and promotional purposes, such as to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you, including information about third party products and services.
Analytics. To gather metrics to better understand how users access and use fanatikbike.com; to evaluate and improve fanatikbike.com, including the Ad Services and personalization, and to develop new products and services.
Comply with Law. To comply with legal obligations, as part of our general business operations, and for other business administration purposes.
How We Share Your Information
We share information as set forth below, and where individuals have otherwise consented:
Service Providers. We may share your information with third party service providers who use this information to perform services for us, such as payment processors, hosting providers, auditors, advisors, consultants, customer service and support providers, as well as those who assist us in providing the Ad Services.
Business Transfers. We may disclose or transfer information, including personal information, as part of any merger, sale, and transfer of our assets, acquisition or restructuring of all or part of our business, bankruptcy, or similar event.
Legally Required. We may disclose your information if we are required to do so by law.
Protection of Rights. We may disclose information where we believe it necessary to respond to claims asserted against us or, comply with legal process (e.g., subpoenas or warrants), enforce or administer our agreements and terms, for fraud prevention, risk assessment, investigation, and protect the rights, property or safety of Fanatik, its users, or others.
Your Content and Activity. Your Content, if you create a profile on fanatikbike.com, including your name, profile picture, profile information, and certain associated activity information is available to other users of fanatikbike.com and may be viewed publicly. Public viewing includes availability to non-registered visitors and can occur when you leaver reviews and ask questions on fanatikbike.com. In addition, Your Content may be indexed by search engines. See the section below about Your Choices for information about how you may change how certain information is shared or viewed by others.
Metrics. We may share with users of our advertisers or publishers aggregate statistics, metrics and other reports about the performance of their ads or content in fanatikbike.com such as the number of unique user views, demographics about the users who saw their ads or content, conversion rates, and date and time information. We do not share IP addresses or personal information. We may also allow our advertisers or publishers to use Pixels on fanatikbike.com in order to collect information about the performance of their ads or content.
Anonymized and Aggregated Data. We may share aggregated or de-identified information with third parties for research, marketing, analytics and other purposes, provided such information does not identify a particular individual.
Cookies, Pixels and Tracking
Cookies. These are small files with a unique identifier that are transferred to your browser through our websites. They allow us to remember users who are logged in, to understand how users navigate through and use fanatikbike.com, and to display personalized content and targeted ads (including on third party sites and applications).
Pixels, web beacons, clear GIFs. These are tiny graphics with a unique identifier, similar in function to cookies, which we use to track the online movements of users of fanatikbike.com and the web pages of users of our Ad Services, and to personalize content. We also use these in our emails to let us know when they have been opened or forwarded, so we can gauge the effectiveness of our communications.
Analytics Tools. We may use internal and third party analytics tools, including Google Analytics. The third party analytics companies we work with may combine the information collected with other information they have independently collected from other websites and/or other online products and services. Their collection and use of information is subject to their own privacy policies.
Do-Not-Track Signals. Please note we do not change system behavior within fanatikbike.com in response to browser requests not to be tracked. You may, however, disable certain tracking by third-parties as discussed in the Fanatik Ads and Personalization section below.
Fanatik Ads and Personalization
We may display personalized content (including from third party publishers) and personalized ads (including sponsored content), based on information that we have collected via fanatikbike.com, and through our Pixels, widgets, and buttons embedded on third party sites. We also may report aggregated or de-identified information about the number of users that saw a particular ad or content and related audience engagement information to users of our Ad Services and to publishers of content on fanatikbike.com.
Users of our Ad Services may also provide us with information as part of their ad campaigns, including customer list information (e.g., email addresses and demographic or interest data) with us in order to create customized audiences for their ad campaigns; we only use this information to facilitate the particular user’s campaign (including ad metrics and reporting to that user) or for fraud detection and security purposes; and we do not disclose this information to third parties (other than our service providers) unless required by law. We also do not disclose to the users of our Ad Services the names or identities of their customers that were successfully reached as part of such campaigns.
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
- Facebook - https://www.facebook.com/settings/?tab=ads
- Google - https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
For information about and to opt out of interest-based ads from many ad networks, go to:
How We Protect Your Information
The security of your information is important to us. Fanatik has implemented safeguards to protect the information we collect. However, no website or Internet transmission is completely secure. We urge you to take steps to keep your personal information safe, such as choosing a strong password and keeping it private, as well as logging out of your user account, and closing your web browser when finished using fanatikbike.com on a shared or unsecured device.
Access and Amend Your Information
You may update or correct your account information at any time by logging in to your account. You may also make a number of other adjustments to settings or the display of information about you as described in more detail in the following section about Your Choices.
You may, of course, decline to submit information through fanatikbike.com, in which case we may not be able to provide certain services to you. You may also control the types of notifications and communications we send, limit the information shared within fanatikbike.com about you, and otherwise amend certain privacy settings.
Your Content. You may edit or delete the answers that you post at any time. Any questions you have posted may remain on fanatikbike.com and be edited by Fanatik. Any deleted content will be removed from third party sites from which it has been shared via Fanatik’s standard sharing features; however we have no control over deletions or changes to Your Content if it has been shared manually by others.
Emails and Communications. When you join fanatikbike.com by signing up for an account or creating a profile, as part of the service, you can choose to receive the Fanatik Newsletter containing content that we believe may match your interests. You can manage your email and notice preferences in your account profile settings, under your Emails and Notifications settings. If you opt out of receiving emails about recommendations or other information we think may interest you, we may still send you transactional e-mails about your account or any services you have requested or received from us.
Third parties may comment on your postings within fanatikbike.com. You can also adjust permissions about who you allow to send you messages on fanatikbike.com.
Followers. You can block the ability of another Fanatik user to see your profile and activity by selecting the setting for this in your user’s profile. You can change whether or not you follow other users.
Topics. You can change topics that you follow or that your profile lists as areas that you know about.
Credentials. You can change your credentials that are displayed in your profile.
Linked Networks. You may connect or disconnect your Linked Networks, such as Facebook, through the Social Accounts tab in your profile settings, and you may access, amend and delete much of your profile information through your profile settings. Once you disconnect a Linked Network, we will not receive information from that Linked Network going forward; unless you choose to reconnect it.
You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Transferring Your Data and Data Retention
Fanatik Bike Co. is located in the United States. As such, we and our service providers may transfer your personal information to, or access it in, jurisdictions (including the United States) that may not provide equivalent levels of data protection as your home jurisdiction. We will take steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
We do not knowingly collect or solicit personal information from anyone under the age of 13 (or under the age of 14 for anyone living in Spain or South Korea) or knowingly allow such persons to register. If we become aware that we have collected personal information from a child under the relevant age without parental consent, we take steps to delete that information.
Links to Other Websites
Fanatik Bike Co.
1812 N. State St.
Bellingham, WA 98225