The Information and Personal Data We Collect
Device Information: When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”
Order Information: Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit/debit card numbers, Paypal information, and information from third party Affirm), email address, and phone number. We refer to this information as “Order Information.”
Communications. When you communicate with us (via email, phone, through fanatikbike.com, or otherwise), we may maintain a record of your communication.
Engagement. We collect browsing information – such as IP address and location, date and time stamp, user agent, URL, unique advertising or content identifiers (if applicable) and time zone, and other information about user activities on fanatikbike.com. See the section below about Fanatik Ads and Personalization for more detailed information about how our Pixels may be used by our advertising services (“Ad Services”) on fanatikbike.com to enable personalization, as well as your choices related to advertising and personalization. We may also receive information about you from third parties, such as other users, partners (including ad partners), or our affiliated companies.
How We Use Your Information
We do not sell or provide your personal data – such as your name and contact information – to third parties to use for their own marketing purposes. We do not share text messaging (SMS and MMS) opt-in data and consent with any third parties. Fanatik uses the information we collect only to the extent required for us to provide marketing, sales and services, and therefore for our legitimate interests. Such uses include the following:
Provide our Services. To provide you the services and goods we offer on fanatikbike.com, communicate with you about your use of fanatikbike.com, respond to your inquiries, provide troubleshooting, and for other customer service purposes. This includes the fulfillment of any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).
Screen our Orders for Risk or Fraud Potential. We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address).
Personalization. To tailor the content and information that we may send or display to you in fanatikbike.com, to suggest followers and content, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using fanatikbike.com.
Advertising. To display interest-based advertising to you, to improve our advertising and measurement systems so we can show you relevant ads, and to measure the effectiveness and reach of ads and services. For more information, see the Ad Services section below about Fanatik Ads and Personalization.
Marketing and Promotions. For marketing and promotional purposes, such as to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you, including information about third party products and services.
Analytics. To gather metrics to better understand how users access and use fanatikbike.com; to evaluate and improve fanatikbike.com, including the Ad Services and personalization, and to develop new products and services.
Comply with Law. To comply with legal obligations, as part of our general business operations, and for other business administration purposes.
How We Share Your InformationWe share information as set forth below, and where individuals have otherwise consented. This excludes text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Service Providers. We may share your information with third party service providers who use this information to perform services for us, such as payment processors, hosting providers, auditors, advisors, consultants, customer service and support providers, as well as those who assist us in providing the Ad Services.
Business Transfers. We may disclose or transfer information, including personal information, as part of any merger, sale, and transfer of our assets, acquisition or restructuring of all or part of our business, bankruptcy, or similar event.
Legally Required. We may disclose your information if we are required to do so by law.
Protection of Rights. We may disclose information where we believe it necessary to respond to claims asserted against us or, comply with legal process (e.g., subpoenas or warrants), enforce or administer our agreements and terms, for fraud prevention, risk assessment, investigation, and protect the rights, property or safety of Fanatik, its users, or others.
Your Content and Activity. Your Content, if you create a profile on fanatikbike.com, including your name, profile picture, profile information, and certain associated activity information is available to other users of fanatikbike.com and may be viewed publicly. Public viewing includes availability to non-registered visitors and can occur when you leave reviews and ask questions on fanatikbike.com. In addition, Your Content may be indexed by search engines. See the section below about Your Choices for information about how you may change how certain information is shared or viewed by others.
Metrics. We may share with users of our advertisers or publishers aggregate statistics, metrics and other reports about the performance of their ads or content in fanatikbike.com such as the number of unique user views, demographics about the users who saw their ads or content, conversion rates, and date and time information. We do not share IP addresses or personal information. We may also allow our advertisers or publishers to use Pixels on fanatikbike.com in order to collect information about the performance of their ads or content.
Anonymized and Aggregated Data. We may share aggregated or de-identified information with third parties for research, marketing, analytics and other purposes, provided such information does not identify a particular individual.
“Third parties” refers to subsidiaries and affiliates (i.e., companies under common control, as well as service providers who provide services on behalf of the customer). Data will not be shared with third parties for their own marketing purposes.
Cookies. These are small files with a unique identifier that are transferred to your browser through our websites. They allow us to remember users who are logged in, to understand how users navigate through and use fanatikbike.com, and to display personalized content and targeted ads (including on third party sites and applications).
Pixels, web beacons, clear GIFs. These are tiny graphics with a unique identifier, similar in function to cookies, which we use to track the online movements of users of fanatikbike.com and the web pages of users of our Ad Services, and to personalize content. We also use these in our emails to let us know when they have been opened or forwarded, so we can gauge the effectiveness of our communications.
Analytics Tools. We may use internal and third party analytics tools, including Google Analytics. The third party analytics companies we work with may combine the information collected with other information they have independently collected from other websites and/or other online products and services. Their collection and use of information is subject to their own privacy policies.
Do-Not-Track Signals. Please note we do not change system behavior within fanatikbike.com in response to browser requests not to be tracked. You may, however, disable certain tracking by third-parties as discussed in the Fanatik Ads and Personalization section below.
Fanatik Ads and Personalization
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by:
Facebook - https://www.facebook.com/settings/?tab=ads
Google - https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
For more information about and to opt out of interest-based ads from many ad networks, go to:U.S.: www.aboutads.info Internet Advertising BureauCanada: www.youradchoices.caEuropean Union: www.youronlinechoices.eu/
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
How We Protect Your Information
The security of your information is important to us. Fanatik has implemented safeguards to protect the information we collect. However, no website or Internet transmission is completely secure. We urge you to take steps to keep your personal information safe, such as choosing a strong password and keeping it private, as well as logging out of your user account, and closing your web browser when finished using fanatikbike.com on a shared or unsecured device.
Access and Amend Your Information
You may update or correct your account information at any time by logging in to your account. You may also make a number of other adjustments to settings or the display of information about you as described in more detail in the following section about Your Choices.
You may, of course, decline to submit information through fanatikbike.com, in which case we may not be able to provide certain services to you. You may also control the types of notifications and communications we send, limit the information shared within fanatikbike.com about you, and otherwise amend certain privacy settings.
Your Content. You may edit or delete the answers that you post at any time. Any questions you have posted may remain on fanatikbike.com and be edited by Fanatik. Any deleted content will be removed from third party sites from which it has been shared via Fanatik’s standard sharing features; however we have no control over deletions or changes to Your Content if it has been shared manually by others.
Emails and Communications. When you join fanatikbike.com by signing up for an account or creating a profile, as part of the service, you can select to receive the Fanatik Newsletter containing content that we believe may match your interests. You can unsubscribe from marketing emails here. If you opt out of receiving emails about recommendations or other information we think may interest you, we may still send you transactional e-mails about your account or any services you have requested or received from us.
You have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Transferring Your Data and Data RetentionFanatik Bike Co. is located in the United States. As such, we and our service providers may transfer your personal information to, or access it in, jurisdictions (including the United States) that may not provide equivalent levels of data protection as your home jurisdiction. We will take steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Children’s PrivacyWe do not knowingly collect or solicit personal information from anyone under the age of 14 or knowingly allow such persons to register. If we become aware that we have collected personal information from a child under the relevant age without parental consent, we take steps to delete that information.
Mobile Terms of Service
The Fanatik mobile message service (the "Service") is operated by Fanatik (“Fanatik”, “we”, or “us”). Your use of the Service constitutes your agreement to these terms and conditions (“Mobile Terms”). We may modify or cancel the Service or any of its features without notice. To the extent permitted by applicable law, we may also modify these Mobile Terms at any time and your continued use of the Service following the effective date of any such changes shall constitute your acceptance of such changes.
By consenting to Fanatik’s SMS/text messaging service, you agree to receive recurring SMS/text messages from and on behalf of Fanatik through your wireless provider to the mobile number you provided, even if your mobile number is registered on any state or federal Do Not Call list. Text messages may be sent using an automatic telephone dialing system or other technology. Service-related messages may include updates, alerts, and information (e.g., order updates, account alerts, etc.). Promotional messages may include promotions, specials, and other marketing offers (e.g., cart reminders).
You understand that you do not have to sign up for this program in order to make any purchases, and your consent is not a condition of any purchase with Fanatik. Your participation in this program is completely voluntary.
We do not charge for the Service, but you are responsible for all charges and fees associated with text messaging imposed by your wireless provider. Message frequency varies. Message and data rates may apply. Check your mobile plan and contact your wireless provider for details. You are solely responsible for all charges related to SMS/text messages, including charges from your wireless provider.
You may opt-out of the Service at any time. Text the single keyword command STOP to +18449123281 or click the unsubscribe link (where available) in any text message to cancel. You'll receive a one-time opt-out confirmation text message. No further messages will be sent to your mobile device, unless initiated by you. If you have subscribed to other Fanatik mobile message programs and wish to cancel, except where applicable law requires otherwise, you will need to opt out separately from those programs by following the instructions provided in their respective mobile terms.
For Service support or assistance, text HELP to +18449123281 or email email@example.com.
We may change any short code or telephone number we use to operate the Service at any time and will notify you of these changes. You acknowledge that any messages, including any STOP or HELP requests, you send to a short code or telephone number we have changed may not be received and we will not be responsible for honoring requests made in such messages.
The wireless carriers supported by the Service are not liable for delayed or undelivered messages. You agree to provide us with a valid mobile number. If you get a new mobile number, you will need to sign up for the program with your new number.
To the extent permitted by applicable law, you agree that we will not be liable for failed, delayed, or misdirected delivery of any information sent through the Service, any errors in such information, and/or any action you may or may not take in reliance on the information or Service.
Fanatik Bike Co.
1812 N. State St.
Bellingham, WA 98225