Privacy Policy

Fanatik Bike Co. recognizes that your privacy is very important and we take it seriously. This Privacy Policy (“Privacy Policy”) describes our policies and procedures on the collection, use, disclosure, and sharing of your personal information or personal data when you shop on fanatikbike.com. This Privacy Policy applies to activities by Fanatik Bike Co. and its affiliates (collectively “Fanatik,” “fanatikbike.com,” “we” or “us”).

The Information We Collect

We collect information directly from individuals, from third parties, and automatically through the fanatikbike.com.

Account and Profile Information: When you create an account and profile on fanatikbike.com, we collect your name, contact information, and other information you provide, such as topics that you know about or find interesting. Your name, photo, and any other information that you choose to add to your public-facing profile will be available for viewing to users of fanatikbike.com. Once you create a profile, other users will be able to see in your profile certain information about your activity on fanatikbike.com, such as the questions and answers you post, your followers and who you follow, the information you list as credentials. For more information about your choices for publicly displayed information, see the section below about Your Choices.

Your Content: We collect and store the information and content that you post to fanatikbike.com, including your questions, answers, photos, and comments. Unless you have posted certain content anonymously, Your Content, date and time stamps, and all associated comments are publicly viewable on fanatikbike.com, along with your name. This also may be indexed by search engines and be republished elsewhere on the Internet in accordance with our Terms of Service. For more information about what you can change, see the below section on Your Choices.

Communications. When you communicate with us (via email, phone, through fanatikbike.com, or otherwise), we may maintain a record of your communication.

Automatically Collected Information About Your Activity. We use cookies, log files, pixel tags, local storage objects, and other tracking technologies to automatically collect information about your activities, such as your searches, page views, date and time of your visit, and other information about your use of fanatikbike.com. We also collect and may store information that your computer or mobile device provides to us in connection with your use of fanatikbike.com such as your browser type, type of computer or mobile device, browser language, IP address, mobile carrier, unique device identifier, location, and requested and referring URLs. We also receive information when you view content on or otherwise interact with fanatikbike.com, even if you have not created an account. For more information, see the “Cookies, Pixels and Tracking” section below and our Cookie Policy.

Engagement. We collect browsing information – such as IP address and location, date and time stamp, user agent, URL, unique advertising or content identifiers (if applicable) and time zone, and other information about user activities on fanatikbike.com. See the section below about Fanatik Ads and Personalization for more detailed information about how our Pixels may be used by our advertising services (“Ad Services”) on fanatikbike.com to enable personalization, as well as your choices related to advertising and personalization. We may also receive information about you from third parties, such as other users, partners (including ad partners), or our affiliated companies.

How We Use Your Information

We do not sell your personal data – such as your name and contact information – to third parties to use for their own marketing purposes. Fanatik uses the information we collect for the following purposes:

Provide our Services. To provide you the services we offer on fanatikbike.com, communicate with you about your use of fanatikbike.com, respond to your inquiries, provide troubleshooting, and for other customer service purposes.

Personalization. To tailor the content and information that we may send or display to you in fanatikbike.com, to suggest followers and content, to offer location customization, and personalized help and instructions, and to otherwise personalize your experiences while using fanatikbike.com.

Advertising. To display interest-based advertising to you, to improve our advertising and measurement systems so we can show you relevant ads, and to measure the effectiveness and reach of ads and services. For more information, see the Ad Services section below about Fanatik Ads and Personalization.

Marketing and Promotions. For marketing and promotional purposes, such as to send you news and newsletters, special offers, and promotions, or to otherwise contact you about products or information we think may interest you, including information about third party products and services.

Analytics. To gather metrics to better understand how users access and use fanatikbike.com; to evaluate and improve fanatikbike.com, including the Ad Services and personalization, and to develop new products and services.

Comply with Law. To comply with legal obligations, as part of our general business operations, and for other business administration purposes.

Prevent Misuse. Where we believe necessary to investigate, prevent or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person or violations of our Terms of Service or this Privacy Policy.

How We Share Your Information

We share information as set forth below, and where individuals have otherwise consented:

Service Providers. We may share your information with third party service providers who use this information to perform services for us, such as payment processors, hosting providers, auditors, advisors, consultants, customer service and support providers, as well as those who assist us in providing the Ad Services.

Affiliates. The information collected about you may be accessed by or shared with subsidiaries and affiliates of Fanatik, Inc., whose use and disclosure of your personal information is subject to this Privacy Policy.

Business Transfers. We may disclose or transfer information, including personal information, as part of any merger, sale, and transfer of our assets, acquisition or restructuring of all or part of our business, bankruptcy, or similar event.

Legally Required. We may disclose your information if we are required to do so by law.

Protection of Rights. We may disclose information where we believe it necessary to respond to claims asserted against us or, comply with legal process (e.g., subpoenas or warrants), enforce or administer our agreements and terms, for fraud prevention, risk assessment, investigation, and protect the rights, property or safety of Fanatik, its users, or others.

Your Content and Activity. Your Content, if you create a profile on fanatikbike.com, including your name, profile picture, profile information, and certain associated activity information is available to other users of fanatikbike.com and may be viewed publicly. Public viewing includes availability to non-registered visitors and can occur when you leaver reviews and ask questions on fanatikbike.com. In addition, Your Content may be indexed by search engines. See the section below about Your Choices for information about how you may change how certain information is shared or viewed by others.

Metrics. We may share with users of our advertisers or publishers aggregate statistics, metrics and other reports about the performance of their ads or content in fanatikbike.com such as the number of unique user views, demographics about the users who saw their ads or content, conversion rates, and date and time information. We do not share IP addresses or personal information. We may also allow our advertisers or publishers to use Pixels on fanatikbike.com in order to collect information about the performance of their ads or content.

Anonymized and Aggregated Data. We may share aggregated or de-identified information with third parties for research, marketing, analytics and other purposes, provided such information does not identify a particular individual.

Cookies, Pixels and Tracking

We and our third party providers use cookies, clear GIFs/pixel tags, JavaScript, local storage, log files, and other mechanisms to automatically collect and record information about your usage and browsing activities on fanatikbike.com and across third party sites or online services. We may combine this information with other information we collect about users. Below, we provide a brief summary these activities. For more detailed information about these mechanisms and how we collect activity information, see our Cookie Policy.

Cookies. These are small files with a unique identifier that are transferred to your browser through our websites. They allow us to remember users who are logged in, to understand how users navigate through and use fanatikbike.com, and to display personalized content and targeted ads (including on third party sites and applications).

Pixels, web beacons, clear GIFs. These are tiny graphics with a unique identifier, similar in function to cookies, which we use to track the online movements of users of fanatikbike.com and the web pages of users of our Ad Services, and to personalize content. We also use these in our emails to let us know when they have been opened or forwarded, so we can gauge the effectiveness of our communications.

Analytics Tools. We may use internal and third party analytics tools, including Google Analytics. The third party analytics companies we work with may combine the information collected with other information they have independently collected from other websites and/or other online products and services. Their collection and use of information is subject to their own privacy policies.

Do-Not-Track Signals. Please note we do not change system behavior within fanatikbike.com in response to browser requests not to be tracked. You may, however, disable certain tracking by third-parties as discussed in the Fanatik Ads and Personalization section below.

Fanatik Ads and Personalization

We may display personalized content (including from third party publishers) and personalized ads (including sponsored content), based on information that we have collected via fanatikbike.com, and through our Pixels, widgets, and buttons embedded on third party sites. We also may report aggregated or de-identified information about the number of users that saw a particular ad or content and related audience engagement information to users of our Ad Services and to publishers of content on fanatikbike.com.

Users of our Ad Services may also provide us with information as part of their ad campaigns, including customer list information (e.g., email addresses and demographic or interest data) with us in order to create customized audiences for their ad campaigns; we only use this information to facilitate the particular user’s campaign (including ad metrics and reporting to that user) or for fraud detection and security purposes; and we do not disclose this information to third parties (other than our service providers) unless required by law. We also do not disclose to the users of our Ad Services the names or identities of their customers that were successfully reached as part of such campaigns.

As described in our Cookie Policy, we may also work with third parties such as network advertisers to serve ads on third-party websites or other media (e.g., social networking platforms), such as Google AdSense (more info here), the Facebook Audience Network (more info here), Mailchimp (more info here), and WisePops (more info here). These third parties may use cookies, JavaScript, web beacons (including clear GIFs), Flash LSOs and other tracking technologies to measure the effectiveness of their ads and to personalize advertising content to you.

In addition to opting out of tracking across sites by our Pixels (see “Your Choices” section below), you also may opt out of much interest-based advertising on third party sites and through third party ad networks (including Facebook Audience Network and Google AdSense). See “Your Choices” section below for more information about opting out of third-party ad networks.

How We Protect Your Information

The security of your information is important to us. Fanatik has implemented safeguards to protect the information we collect. However, no website or Internet transmission is completely secure. We urge you to take steps to keep your personal information safe, such as choosing a strong password and keeping it private, as well as logging out of your user account, and closing your web browser when finished using fanatikbike.com on a shared or unsecured device.

Access and Amend Your Information

You may update or correct your account information at any time by logging in to your account. You may also make a number of other adjustments to settings or the display of information about you as described in more detail in the following section about Your Choices.

Your Choices

You may, of course, decline to submit information through fanatikbike.com, in which case we may not be able to provide certain services to you. You may also control the types of notifications and communications we send, limit the information shared within fanatikbike.com about you, and otherwise amend certain privacy settings. Here is some further information about some of your choices:

Your Content. You may edit or delete the answers that you post at any time. Any questions you have posted may remain on fanatikbike.com and be edited by Fanatik. Any deleted content will be removed from third party sites from which it has been shared via Fanatik’s standard sharing features; however we have no control over deletions or changes to Your Content if it has been shared manually by others.

Emails and Communications. When you join fanatikbike.com by signing up for an account or creating a profile, as part of the service, you will receive the Fanatik Newsletter containing content that we believe may match your interests. You can manage your email and notice preferences in your account profile settings, under your Emails and Notifications settings. If you opt out of receiving emails about recommendations or other information we think may interest you, we may still send you transactional e-mails about your account or any services you have requested or received from us.

Third parties may comment on your postings within fanatikbike.com. You can also adjust permissions about who you allow to send you messages on fanatikbike.com.

Followers. You can block the ability of another Fanatik user to see your profile and activity by selecting the setting for this in your user’s profile. You can change whether or not you follow other users.

Topics. You can change topics that you follow or that your profile lists as areas that you know about.

Credentials. You can change your credentials that are displayed in your profile.

Third Party Ad Networks

For information about and to opt out of interest-based ads from many ad networks, go to:

U.S.: www.aboutads.info Internet Advertising Bureau
Canada: www.youradchoices.ca
European Union: www.youronlinechoices.eu

Linked Networks. You may connect or disconnect your Linked Networks, such as Facebook, through the Social Accounts tab in your profile settings, and you may access, amend and delete much of your profile information through your profile settings. Once you disconnect a Linked Network, we will not receive information from that Linked Network going forward; unless you choose to reconnect it.

Transferring Your Data

Fanatik Bike Co. is located in the United States. As such, we and our service providers may transfer your personal information to, or access it in, jurisdictions (including the United States) that may not provide equivalent levels of data protection as your home jurisdiction. We will take steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it.

Children’s Privacy

We do not knowingly collect or solicit personal information from anyone under the age of 13 (or under the age of 14 for anyone living in Spain or South Korea) or knowingly allow such persons to register. If we become aware that we have collected personal information from a child under the relevant age without parental consent, we take steps to delete that information.

Links to Other Websites

fanatikbike.com may contain links to third party sites or online services. We are not responsible for the practices of such third parties, whose information practices are subject to their own policies and procedures, not to this Privacy Policy.

Contact Us

If you have any questions about our practices or this Privacy Policy, please contact us at marketing@fanatikbike.com, or send mail to:

Fanatik Bike Co.
Attn: Privacy
1812 N. State St.
Bellingham, WA 98225

Changes to Our Privacy Policy

If we change our privacy policies and procedures, we will post those changes on this page. If we make any changes to this Privacy Policy that materially change how we treat your personal information, we will endeavor to provide you with reasonable notice of such changes, such as via prominent notice in fanatikbike.com or to your email address of record, and where required by law, we will obtain your consent or give you the opportunity to opt out of such changes.